Over the past two decades, Birdman has forged a longstanding professional and personal relationship with the Maloof family. Given that bond, Maloof Ventures presented Never Hungover to the visionary entrepreneur and Cash Money Records co-leader, and he immediately saw potential in the brand, initiating this collaboration. Together, these two entities strive to lift the brand up as a household name and the “leader in hangover prevention.”
About the partnership, Birdman comments, “It was only a matter of time before I would get to do something with the Maloof family. As soon as they showed me Never Hungover, I realized its immense promise, and I wanted to be a part of the brand. We all share the same enthusiasm and excitement. Through this partnership, we’re going to make a big impact on the marketplace.”
“I've known Birdman for several years and found him to be an engaging personality and brilliant business mind. His building of Cash Money Records to prominence is an amazing American success story. The combination of Maloof Ventures with Birdman and his team is going to take Never Hungover to even greater heights,” shares Gavin Maloof.
Steven Ferraro of Maloof Ventures says, “By coming together, we provide a lot of power. It’s an effective direct-to-market approach resulting from this formidable alliance. Together, we’re aspiring to make Never Hungover part of people’s lifestyle, maximize visibility, and accelerate rapid growth for the brand.”
That growth is due to the brand’s validity. Already, it has been featured on the television show Doctors. Expect more news about this partnership soon.
Never Hungover founder & C.E.O. Parrish Whitaker discovered this “drink, before you drink” serendipitously. When his sister was undergoing treatment for Lupus, he realized that the supplement that aided in her recovery could also be used to help prevent hangovers. After experimenting with different uses of this proprietary formula, Whitaker discovered that the mix of ingredients also helped minimize the effects caused by hangover symptoms when consumed before or while drinking. He immediately trademarked the name and began working on launching the product. Phil Maloof sampled Never Hungover at a spirit trade convention, and he realized that it actually worked. At that point, Maloof Ventures acquiredNever Hungover and put it into official production, refining a satisfying lime-aid flavor, creating a clean, engaging bottle design and packaging, and officially bringing it to market in January 2014 at GNC stores nationwide.
Never Hungover is a great tasting dietary supplement that is comprised of a natural vitamin blend, antioxidants, amino acids, nutrients, and minerals. It is packaged as a 2oz serving in a bottle that can be consumed as a shot or mixer, as well as a 750ML bottle for on premise locations. It is designed to take up to an hour before or while consuming alcohol and experiences optimal results when taking one bottle per four drinks. It is caffeine and gluten-free. It contains zero carbs, calories, and no sugar.
NEVER HUNGOVER DOES NOT PREVENT INTOXICATION OR DILUTE THE EFFECTS OF DRINKING ALCOHOL. PLEASE READ THE DIRECTIONS AND INFO ON THE BOTTLE, AND DRINK RESPONSIBLY.
About Cash Money Records
Since 1991, Brothers Bryan "Birdman" Williams aka "Baby" and Ronald "Slim" Williams have built Cash Money Records into a legendary force in the music industry. Through tireless devotion and an unparalleled work ethic, the duo founded the legendary label in the New Orleans housing projects and elevated it into a multimillion dollar empire and cultural tastemaker. Not only is the company revered as an iconic and enduring global street brand, it's become the most successful independent record label in America. Boasting a bevy of chart-dominating, multi-platinum artists and Grammy Award winners and cumulative sales over 100 million albums worldwide, the roster includes Lil Wayne, Drake, Nicki Minaj, Jay Sean,Bow Wow, Tyga, Limp Bizkit, Ace Hood, and more. In addition, it houses imprints such as Lil Wayne's Young Money Entertainment and DJ Khaled's We The Best Music Group as well as a publishing arm Cash Money Content. Today, Cash Money Records is distributed byRepublic Records part of Universal Music Group, the world's largest music company.
For More Information or Interview with Birdman:
Cash Money Records
Vickie Charles, 212-331-2110